I cleaned my oven today.

Swipe to learn why
01
The Signal

Walk me through your toolbox.

I'll tell you who you are.

01
The Realization

Dirty Glass.

The glass turned opaque slowly. You look through it every day. You adapt. Until you realize you've been peering through dirty glass for a year.

01
Coding is:

Handwerk

Sales represents: Tools matter if you care about the craft.

Tools are signals.

01
Three Types

How do you treat your tools?

Job Doers: Tools don't matter. Default settings. | Craftspeople: Tools customized with intention. | Tool Lovers: Only work ON the box, not WITH it.

01
A Recruiting Signal

I ask candidates:

Walk me through your setup. Why this and not that? Do you actually produce?

German Word

Handwerk

/ˈhantvɛʁk/

Literally "hand-work" — Craftsmanship.

"

All preparation, no production.

That's a tool lover.

What does your toolbox say?

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