84% of readers scan, not read

Swipe to learn why
02
Reality Check

Write for scanners

Not readers.

03
How Eyes Move

The F-Pattern

Top sweep. Second sweep. Left scan. Eye-tracking research, not guesswork.

04
The Rule

The first two words matter most

Front load key info. Or lose them immediately.

Readers are hunting

06
Structure First

Don't build up

Answer first. Details second. Background last. No suspense. Just answers.

07
The Test

60 seconds

Give someone your doc. Set a timer. Ask them to summarize. Can't do it? Your structure needs work.

German has a word for this

Verschlimmbessern

/fɛɐ̯ˈʃlɪmˌbɛsɐn/

To make something worse by trying to improve it. You'll want to add more. Don't.

"

Structure > Style. Every time.

Write less. Structure more.

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