You're searching
for the
wrong word.
"Customer quote" → 200 results
"Project name" → 150 results
"Q3 2022" → scroll forever
There's a better word.
I call it the
Fred
Flintstone
Method.
Search for the weird thing.
The word that appears exactly once.
CASE STUDY
Colleague: "What did we quote Mercedes for that workshop 3 years ago?"
Me: "Search for Fred Feuerstein."
Him: "...what?"
Fred Feuerstein → Mercedes Workshop Q3 2022
Quote-Analysis-Final-v3.docx
The weird search First hit.
Unique
words are
aristocratic.
One unique word rules.
200+ results? Scroll forever.
First hit? Instant.
WHEN WRITING
Drop
search anchors.
Plant unique words in your docs.
Make them findable by your future self.
Strong anchors:
1. Unusual names — Fred, not John
2. Foreign words — German in English docs
3. Rare metaphors — memorable images
4. Actual quotes — things people said
In German, we call this an
Eselsbrücke
/ˈeːzl̩sˌbrʏkə/
Literally: **"donkey bridge"**
A memory hook that carries you back.
Don't search the topic.
Search the anchor.
Works for
AI too.
Distinctive phrases cut through noise
in long LLM conversations.
1. Emotional language sticks
2. Absurd is memorable
3. Short recall works
Me:
**„Wenn du wieder [...]**
**ziehe ich dir die Ohren lang."**
One hour later...
Me:
**„Denk an deine Ohren!"**
**ChatGPT:**
**„Alles klar, ich werde [...] 🙉"**
One word. Full context.