I want to build European software.

I am fighting through every layer to get there.

In the US you get the full stack handed to you.

Auth0. Vercel. Stripe. SendGrid. Ship in a weekend.

Left: clean US setup, everything connected. Right: EU reality, assembly required.

US: Click, connect, deploy.
EU: Open the box and build.

EU alternatives?

Sometimes better. Often worse. Sometimes they don't exist. And nobody assembled the stack.

The European software stack right now

Rohbau

/ˈʁoːˌbaʊ/

A building shell. Walls up, roof on. Interior missing.

Good
Software. Funding. Environment.

Rotate ideas. Try ten things. Kill nine. Ship the one that works.

This is Part 0.
I am documenting the entire journey.

NEXT: Auth, Hosting, Payments.

Engineering, AI, and Technical Leadership. Fresh perspectives, shipped on a schedule.